How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
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The brand of Nespresso. For the course of “Introduction to… | by Bianca Konstantinidou | AD DISCOVERY — CREATIVITY Stories by ADandPRLAB | Medium
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The brand of Nespresso. For the course of “Introduction to… | by Bianca Konstantinidou | AD DISCOVERY — CREATIVITY Stories by ADandPRLAB | Medium
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